I’ve always had a love for the apparel and activewear industries, but Born Primitive is so much more than just activewear. Knowing I work for a company that continuously gives back to the community, supports the military, and first responders is incredibly rewarding and motivates me in a way that no other company could.

As the Creative Director for Born Primitive, I have had the opportunity to:

• Successfully lead a creative team to achieve our goal of over 50% growth in 2020,  tripled our revenue for Black Friday compared to the year prior, and are on-track for 50% growth in 2021 as well.

• Oversee all branding materials, our social media strategy, and email campaigns, in addition to assisting with the creation of and designing collection launches, providing photography, graphic design, and content creation services as needed to compliment our digital strategy. 

• Narrow in on Born Primitive’s Social media strategy to achieve growth of 22K followers in my first 6 months in the position.

• Execute all copywriting and designing of creative assets for an ad budget ranging from 100-400K monthly.